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DAVID WELCH

Дэвид Велч

DAVID WELCH

source: thereartro
In the series ‘Material World’, fine art photographer David Welch presents contemporary society from the consumerism perspective which defines it. Taking inspiration from the Marxist concept of “Objectification”, marking “a transformative relationship between humankind and nature where individuals manifest their activities into materially existing forms”, he notices a rupture in today’s market driven and consumers inhabited reality, generated by the unequal distribution of resources and the gap between those who produce (the majority) and the ones who benefit from this process (the minority).

The photographs reveal an uncontrolled need of abundance and excess, which results in wastefulness. One cannot exist without the other. With more toys than the children can actually play with, junk food filling the table, more laundry than can fit in the washing machine, even ironically gigantic toilet paper, man produces beyond the basic needs, in overwhelming quantities, to fulfill manufactured desires, usually enforced through advertising and the media to finally respond to the interests of the few. Therefore, objectification gains a different meaning as celebrated cult of the object and basis for current life standards and – mainly economic – values.

In a world where “less is more” continues to be perceived as nonsense by many, David Welch treats everyday objects as Duchampian-inspired Assisted Readymades: “I photograph assemblages, constructed by my own hand to form monuments and totems that serve as precarious externalizations of culture and social biography. Modeling Marx’s concept, the photographs of the totems then act as symbolic mirrors, points of reflection for my own contemplative gaze and that of society’s. The photographs speak of accumulation and materiality and aim to encourage debate about consumption and the ways in which we feel compelled to consume.” And half of decade later since the 2011 series, the obsession and routine of consumption remains and we still embrace our status of consumers, at a level now influenced and shaped by technology and new opportunities to consume.
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source: beautifuldecay
David Welch’s photographs document sculptural assemblages that form pseudo monuments, or totems of consumer goods and debris. The totems speak of accumulation and materiality and encourage debate about consumption, media, class, gender and the ways in which we feel compelled to consume.
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source: frootnl
Material World is een project van de fotograaf David Welch waarin hij aandacht vestigt op de extreme consumptiedrang van de onze samenleving.
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source: ganchitosipepsiboom
¿Alguna vez jugásteis a amontonar las cosas una encima de otra hasta que se cayera? David Welch, parece que sí. Este simpático fotógrafo hace cosas geniales, como las que os enseñamos a continuación.
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source: photoworld
摄影师 David Welch 生活在美国马萨葡萄园岛上,深受经济学及历史学的影响,他的摄影题材大多关注社会与经济问题。大画幅相机是他最常使用的摄影工具。这组名为《物质世界》(Material World)的摄影作品是其拍摄于2010年的一个摄影项目,探讨了工业革命后,社会中生产力不断爆发下数量剧增的商品与物质,以及这些物质对于人类社会的塑造。
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source: fresherru
Американский фотограф Дэвид Велч (David Welch) создал фотосерию «Материальный мир» (Material World), в которой гипертрофируется и высмеивается страсть к избыточному потребительскому потреблению мира.