LAURENT MIGNONNEAU ET CHRISTA SOMMERER

The Value of Art

LAURENT MIGNONNEAU ET CHRISTA SOMMERER

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The Value of Art are interactive paintings dealing with the economy of attention and value creation in the art world. When we look at prices of artworks at auctions, they often seem incomprehensible. Competing art collectors betting against each other can create skyrocketing values for art works. Relevance and attention in terms of art history, social and critical discourse are important components for becoming a desired masterpiece with high monetary value. Artists like Edward Kienholz have even written the supposed value of the art work directly onto the painting and Michael Findlay writes about the connection between the value of art and its social and economical function.

Attention is also the new currency in a media based society and within social platforms. The amount of attention towards an art piece could therefore be directly linked to its monetary value.

The Value of Art is a series of interactive experiments dealing with the value of art in a conceptual and pragmatic way.

We transform existing paintings that we buy at auction houses. We equipped them with sensors that can measure the exact time viewers spend in front of the painting. A small thermal printer is also attached to the frame of the painting. As we know exactly the price we paid for each painting and the amount of money we spent on interface materials, plus the value of our working time for producing this art work, the initial value of the work can be exactly calculated. The initial value including all expenses and costs appear printed out on the paper of the thermal printer at the beginning of the first exhibition.

Once The Value of Art interactive painting is shown, the work will start counting the number of visitors and the amount of time they spend looking at the painting. Through our integrated sensors the painting will constantly update its value, making the whole process of value creation for this artwork totally transparent. Visitors can follow how the value of this artwork increases the more viewers look at the work. At the end of each exhibition The Value of Art will have reached a certain monetary value. The artwork could now be sold for exactly that value, or sent on to the next exhibition to increase its value even further. The more people look at the work, the more valuable it will become.

The Value of Art is a critical reflection on the economy of attention, the relationship between artist, artwork and audience, and the question of monetary and ideological value of the artists and audiences time and dedication.
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source: blogselpais
¿Y si un lienzo pudiera generar su propio precio? ¿Y si hubiera una forma más pragmática para establecer el valor de una obra de arte? Christa Sommerer y Laurent Mignonneau han intentado contestar a estas preguntas con The Value of Art (Unruhige See), una irónica instalación interactiva, formada por una serie de pinturas clásicas, cuyo valor cambia en relación al interés que generan en el público. La célebre pareja de artistas, pioneros del arte interactivo y las interfaces inusuales, reavivan con esta obra el viejo, pero siempre actual debate sobre el valor y el precio en el mundo del arte: ¿cómo se establece?, ¿en base a qué fluctúa?, ¿quién lo decide y otorga?
Por el momento sólo una de las obras de la colección de The Value of Art se ha sometido al dictamen del público, primero en la DAM Gallery de Colonia, una galería alemana muy activa en el campo de los nuevos medios, luego en el ZKM Center for Art and Media de Karlsruhe y ahora, hasta el 9 de junio, en el festival de arte digital Les Bouillants de Vern-sur-Seiche (Bretaña) en Francia. Se trata de un lienzo de un correcto, pero mediocre pintor de la década de 1950, llamado Hansen, que representa un mar en tormenta. Sommerer y Mignonneau lo compraron en una casa de subastas en Viena por 425 euros y su precio ha alcanzado ya los 14.000 euros. “Este es el importe por el que efectivamente se vendería si algún comprador lo reclamara”, explican al Silicio los artistas, que han planteado un inédito sistema de valoración, cuyo objetivo es poner de manifiesto y a la vez cuestionar, cómo a menudo los precios de las obras de arte acaban siendo incomprensibles.
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source: bianmontrealca
The Value of Art, est un ensemble de peintures interactives qui traite de l’économie de l’attention et de la création de valeur dans le monde de l’art. Les deux artistes transforment des tableaux en les équipant d’une imprimante thermique et de capteurs capables de mesurer le temps exact passé par les visiteurs devant la toile. Une valeur initiale, incluant les coûts et dépenses, est imprimée au début de chaque exposition. La valeur du tableau augmente tandis que les visiteurs passent de plus en plus de temps à admirer l’œuvre. Le processus entier de la création de valeur de l’œuvre d’art est ainsi mis à nu.