Mint Design

Fall in Pop

NOBUHIRO SHIMURA 22

source: designboom

the theme of canon neoreal’s presentation at milan design week 2012 focuses on the forests which cover our earth; the trees, wildlife and water that exist within these natural environments and the important role the play in the broader global ecosystem. for the past four year’s, japanese brand canon has been promoting the sophistication of their digital imaging products, expressing the image input and output functions appropriate for state-of-the-art creativity and professional needs through their ‘neoreal’ installations. in this fifth edition entitled ‘in the forest’, the direction has been towards the possibilities of new expressions and high-definition experiences,
resulting in a vibrant and lively space.
this year’s participants include architect ryuji nakamura, imaging artist nobuhiro shimura, and fashion designers mint design (hokuto katsui and nao yagi), who have collaborated to create a mysterious forest whose dynamic impulses are revealed to the viewer from one moment to the next, in a constantly changing spectrum of color, image and sound. examining the opposing ideas of the different aspects contained within our natural environment, the three-part installation invites the visitor to go deep into the forest of high-definition digital imaging, made possible by canon.

‘fall in pop’ by mint design is a large organic work composed of 3D screens made from a fabric that has been coated with a glossy finish called glass organdie (made from polyester), in which motifs are projected, filling the space with light and color.
the central focus is a sculptural, draping form which extends from above one’s head, down to the floor, meant to give the feeling of waterfalls which bring moisture to forests, as images trickle down the textile, creating a sensory visual space.
using 360° rear-projections of images from inside a conical, three-dimensional screen towards the outside, viewers are given the sensation that the fabric itself is giving off light. the variation in the thickness of the pleats allows for gradations of the graphics to appear on the surface, and this in turn means that visitors can experience various fluctuations in the character of the light.
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source: ruineshumainestumblr

The theme of Canon neoreal’s presentation at milan design week 2012 focuses on the forests which cover our earth; the trees, wildlife and water that exist within these natural environments and the important role the play in the broader global ecosystem.
For the past four year’s, japanese brand canon has been promoting the sophistication of their digital imaging products, expressing the image input and output functions appropriate for state-of-the-art creativity and professional needs through their ‘neoreal’ installations. In this fifth edition entitled ‘in the forest’, the direction has been towards the possibilities of new expressions and high-definition experiences, resulting in a vibrant and lively space.
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source: mint-designs

The brand name “ mintdesigns ” represents “ mint ”: freshness of the aromatic plant, and also “ new ”or“ scarcity value ”, as in “ mint condition ”mintdesigns conceives of clothing as a form of timeless product design that is not limited to thecategory of fashion. It is an item to enrich people’s daily lives and sight.

One of mintdesigns’catchword is “ happy mistake ”, which means to take an unexpected outcomes positively. Sometimes the “ failures ”are more thrilling than what we originally envisioned. There are limits to how far our imaginations can fly.

Hokuto Katsui
Hokuto Katsui was born in 1973. After studying at Parsons School of Design in New York, he moved to London and graduated from Central Saint Martins College of Art and Design.

Nao Yagi
Nao Yagi was born in 1973. After studying art criticism at Doshisha Univerisity, she graduated from Central Saint Martins College of Art and Design, London.

Katsui and Yagi returned to Japan after their graduation and launched mintdesigns in 2001. The team has participated in such events as the 2003 Spring and Summer Tokyo Collection and 2008 Spring and Summer Sao Paolo Collection.
Currently, They are visiting professors at Osaka Seiki University.