TOKUJIN YOSHIOKA

吉冈德仁
吉岡徳仁

source: designboom

based on a window display he first presented in 2004, the japanese designer tokujin yoshioka
has now restructured it using a japanese actress currently being presented at Maison Hermès,
japan. the installation will run from now until january 19th, 2010.
‘on designing a window-display of Maison Hermès, I intended to express people’s daily ‘movements’
with a suspicion of humor. there are moments when I perceive a hidden presence of a person in
the movements born naturally in daily life. I created a design where one can perceive someone
behind the scarves as if life were being breathed into them.
the window is designed with an image of woman projected on to a monitor. the scarf softly sways in the air in response to the woman’s blow. ‘ – TY
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source: inewidea

Hepburn’s masterpiece “Breakfast at Tiffanys” suddenly hit me the moment I saw the Hermes window display, because girls will be completely fascinated by such an advertisement. Tokujin Yoshioka is so clever! An image of woman projected onto a monitor is the main part of the whole display, and when the woman blows on the hanging scarf, it then correspondingly sways in the air. Well, via the display, I’ve somewhat felt the ultra-light, silky texture.
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source: stylepark

Born in Japan in 1967 and the winner of a large number of awards, with pieces on display at the MoMA and the Cooper Hewitt in New York, the Victoria & Albert in London and the Vitra Design Museum. Tokujin Yoshioka trained along with Shiro Kuramata and Issey Miyake, opened his own studio in 2000, and has worked with Japanese and international companies such as Hermès, Toyota, BMW and Swarovski, designing showrooms and installations. As a result of the success of the Honey-pop paper chair in 2001, he began establishing increasingly close links with the world of interior design, developing projects for Driade, Moroso and Kartell, amongst others. The signature feature of his creations is their poetic, light, dreamlike quality; his products, interiors and installations are the result of painstaking, complex research carried out on simple materials, combined with experimental technology. The awards he has received include Design Miami, Designer of the Year 2007, the Wallpaper Design Awards 2008 and Elle Decoration International Design Award, Designer of the Year 2009.
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source: ideafixa

O ano de 2009 foi recheado de inusitadas aplicações de novas tecnologias. A primeira década do milênio foi sem dúvida marcada pela solidificação do termo “multimídia” e para quem acompanha Tokujin Yoshioka, 2010 será feito de sutilezas e bom design. Nascido em Saga, Tokujin teve uma breve, porém importante, passagem pelos estúdios de ninguém menos que Yssey Miyake. Tokujin vem desenvlvendo em seu escritório, desde 2000, trabalhos de arquitetura e design para diversas marcas do segmento fashion. Destaco aqui duas de suas realizações em 2009. A primeira uma instalação para a vitrine da Maison Hermès/Japão. Em um momento do ano em que lojas nos expõem a um clima exagerado de “Espírito Natalino”, nos afogando em neve falsa e glitter, dar de encontro com uma “obra” dessas seria como cair em um oásis de serenidade.
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source: fubiznet

Une magnifique installation du créatif et designer japonais Tokujin Yoshioka. Une opération d’illusion visuelle présentée sur la vitrine de la Maison Hermès au Japon, jusqu’au 19 janvier 2010. A découvrir en images et vidéo dans la suite de l’article.
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source: architecturephotonet

吉岡徳仁による銀座のメゾン・エルメスでのインスタレーション”Maison Hermès Window Display”です。この作品の展示期間は2009年11月19日~2010年1月19日です。
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source: naseba08exblogjp

吉岡徳仁氏による銀座エルメスのウィンドウインスタレーション

年末年始商戦を勝ち抜くための華美なディスプレイがひしめく中、

スカーフと木村多江の顔だけという極めてシンプルな表現を試みています。

スカーフ本来の美しさとは、実際に身につけられ、

風になびきながら人の動きと共に変化する表情と捉え、

風という感覚的な要素を取り入れた吉岡徳仁氏。

本質にフォーカスした素晴らしい作品だと思います。