source: realshootnet

Helena Ekström is a creative working as a copywriter, stylist, writer and digital creative as well as the Editor-in-Chief for the Stockholm based SoFo Magazine. Her niche in fashion is artistic expressions and she calls her esthetic Démode, which means “fashion for bravehearts” – something she also blogs about at the inspirational fashion site with the same name: Démode. When working as a stylist she sees her work more like art than fashion and is driven by creativity and the fascination for artistic expressions.