reddress

source: billyinfoblogspot

Dinamakan sebagai REDDRESS, ia adalah satu-satunya baju gaun di dunia yang mampu memuatkan seramai 238 orang sekaligus.

Info Ringkas:

REDDRESS adalah V-neck ballgown berlengan panjang yang boleh memuatkan sehingga 238 orang ke dalam poket dalam skirt pada masa yang sama.
Baju ini dicipta khas untuk sebuah persembahan muzikal di London sempena London Design Festival yang akan diadakan tidak lama lagi.
Ia adalah karya seorang designer popular dari Korea yang berpangkalan di Helsinki iaitu Aamu Song.

Pakaian itu diperbuat daripada kain sepanjang 550 meter dari kain wol klasik Kvadrat Divina yang mempunyai jejari sepanjang 10 meter mengelilingi baju utama di tengah-tengah yang setinggi 3 meter.
.
.
.
.
.
.
source: itsnicethat

REDDRESS is even more dramatic in person than in the photographs. Really! Part installation, part performance space, the dress dominates York Hall, the legendary boxing venue in Bethnal Green, flooding the venue with colour. It is intended to be worn by a musician, while the audience nestles among the dress’ folds of fabric, emanating out from the skirt. Imagine wrapping yourself in the 550m of Kvadrat wool, and catching a performance. Yes please!

Aamu Song, one half of Finnish creative duo COMPANY conceived of this project in 2005. Since then, it has toured Europe, being exhibited in a whole heap of architecturally interesting settings hosting concerts and events. Song explained how the setting is extremely important and they spend a lot of time researching venues.

With York Hall, they made their first site visit in April in order to determine how to “balance the installation in the building. “Each building or setting has a history, its own style and power,” she said.

The white concertina paper curtain was created for York Hall to conceal your view, so you see REDDRESS for the first time from the stage – a clever indication that you won’t merely be a spectator in the experience. REDDRESS “connects the performer and the audience” in a unifying, shared encounter reducing the distance and sense of formality. When you’re just in your socks (you have to take your shoes off), you immediately feel more relaxed, not like you’re about to see a performance.

Song says “it’s totally different in new places with a new audience. The audience are acting as well as the performer, and their reaction creates a different concert.”

The process of assembling the installation is almost a performance in itself involving Song and Johan Olin (the other half of COMPANY) working with a local crew, and “getting sweaty” constructing it; the red wool is intense and is quite hypnotising.

And, why is it red? Song replies that red is a very dominant color, reflecting the image of a strong woman at the centre of the piece. Superb!

REDDRESS has been organised by the Finnish Institute in London.
.
.
.
.
.
.
source: youtube

Designed by South Korean, Finland-based designer Aamu song, REDDRESS is an interactive installation and performance space in the form of a gigantic red dress. Realised in over 550 metres of wool fabric, this impressive red dress is worn by a performer who will climb a concealed staircase to immerse themselves in the material. The audience can then enjoy Finnish folk-fusion music whilst blanketed in the dress’ many pockets.
.
.
.
.
.
.
source: dezeen

Aamu Song of Finnish designers Company presented their Reddress performance project in Berlin during the DMY Berlin festival in May.

The project, which has previously been presented in Norway and Denmark, features a giant elevated dress worn by a singer or entertainer and surrounded by a 20m skirt with fabric pockets in which an audience of up to 238 people snuggle.

The dress hosted a series of concerts and storytelling events in the St. Elizabeth Church in Berlin.

REDDRESS in Designmai, Berlin May 2008. Place St. Elizabeth Church.

REDDRESS info (by Kristi Cameron, Metropolis magazine 2005)
In an effort to bridge the distance between performer and viewer, Song developed a 3 meter high dress with a flowing skirt 20 meters in diameter that carves out a three-dimensional performance space. Comprised of laminated layers of wool, felt, foam, and velour held together by 12 kilometers of thread. the folds of the dress become a large blanket that provides seats for 238 viewers.

During the performance, the bodice of the dress rotates so the singer becomes visible to all members of the audience. Song handmade the dress with the of a technical designer, Tuomo Järvimäki, and a professional dressmaker, Sari Manner, during a production process that took four months.