source: randommization

Brazilian graphic designers Bruno Ferrari and Rodrigo Paranhos changed the appearance of a bike/bicycle tire to sport a cityscape rather than have the usual grooves. As you bike, you leave the patterns of a cityscape on the ground, which we are willing to believe, are way better than the nondescript patterns left by the conventional wheels. It obviously isn’t very practical, but one can always dream, mainly because this would be so damn cool. The tires are illustrations Bruno Ferrari made for a campaign by the agency Bullet.
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source: inspirationalgeekwordpress

With cycling more popular than ever, and London Mayor Boris Johnson set to make London ”the most attractive city to cycle in for everybody” with a £913m investment, you can’t help your mind conjuring up images of a total bike city in your head.

Brazilian designer duo Bruno Ferrari and Rodrigo Paranhos have gone one step further than just thinking about it, and recreated a bicycle tyre as the mini rubberised urbanscape of Bike City.

A tremendous amount of detail has been included in the model, from the buildings (complete with windows) to a variety of trees and landscaping, through to individual road markings.

The design remains just a concept at the moment, but the traffic-free roads dotted with mini cyclists (all wearing helmets, if the debate needed any more fuelling!) do look appealing, and perhaps hint at the future of cities worldwide.