Hyundai Vision Hall

source: itsnicethat

And so to South Korea where Universal Everything were commissioned to create a series of videos for the hyundai Vision Hall. Utilising the 24 metre wide and 36 channel surround sound, Matt Pyke and his team produced an interesting set of works that ranged from the fun to the fearsome with everything from bubbling lava and crashing waves to mysterious coloured trees and strange frolicking creatures taking over the space. Mighty impressive individually they also make up a nice set, showing off Universal Everything’s idea generation and technical skill in equal measure.
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source: avclub

Студия создаст 18 вдохновляющих анимационных роликов, которые будут демонстрироваться в кампусе Hyundai рядом с Сеулом. По словам представителя Universal Everything Мэтта Пайка, свежий взгляд снаружи на компанию позволит создать серию абстрактных фильмов, в которых будут лишь небольшие намеки на автомобили и конструкторскую деятельность. Благодаря абстрактности каждый зритель сможет почерпнуть что-то для себя, а также дать собственную интерпретацию увиденного. Коллекция «видеоскульптур» чрезвычайно разнообразна. Сейчас клипы безостановочно проигрываются в зале Hyundai Vision Hall. Там установлена видеостена длиной 25 метров и разрешением 16К. Передачу объемного звука обеспечивает 36-канальная стереосистема. Пайк утверждает, что, очеловечив абстрактные материалы и вдохнув в них жизнь, можно создать более глубокую эмпатическую связь со зрителем. Такой эмоциональный подход к данным, продуктам и информации прекрасно соответствует намерениям производителей установить личную жизнеутверждающую связь со своими клиентами.
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source: journalgraphic

Le collectif Universal Everything a récemment réalisé un spot baptisé Made By Humans diffusé sur un ensemble d’écrans au coeur du Hyundai Vision Hall situé en Corée du Sud. Accompagné d’un sound design signé Simon Pyke, la vidéo présente une sorte de motion tracking plutôt agréable à l’oeil bien que cela rappelle quelque peu l’ident de Cadbury révélée lors des Jeux Olympiques. Vous pourrez juger par vous même dans la suite.
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source: klonblog

Huyndai schmückt sich nicht zum erstenmal mit aufwendiger Video-Kunst. Universal Everything hat für die Vision Hall des Autoherstellers in Süd Korea eine gigantische Video-Installation kreiert. Zusätzlich zeigen wir hier noch einen sehr informativen Film über die Arbeit von Universal Everything.
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source: sophistry

Matt Pykeが設立したクリエイティブエージェンシーUniversal Everythingが韓国のヒュンダイホールで展示した映像のインスタレーション。優雅な人間の動きの残像をグラフィカルに表現した斬新な映像です。
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source: royaltalks

A Hyundai parece não economizar quando o assunto é tecnologia e mídias digitais. Ao longo das próximas semanas, por exemplo, a Universal Everything vai lançar um total de 18 vídeos produzidos no Hyundai Vision Hall, na Coreia do Sul. O primeiro mostra uma espécie de escultura digital animada, que captura a forma humana em movimento. Made by Humans combina CGI, coreografia e captura de movimento, com direção criativa de Matt Pyke e Dylan Griffith, direção de animação de Chris Perry e design de som de Simon Pyke.
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source: jellyhaus

Universal Everything are a digital and interactive art and design team who were recently commissioned by Hyundai Motors to produce a series of video sculptures, some of which have already been released and displayed on giant screens in Hyundai’s Vision Hall in South Korea. Human interaction and emotion combined with manufactured industrial technology is beautifully displayed as living art and perfectly demonstrates how to make a brand experience last. With titles such as ‘We Are All Unique’ and ‘Primal Creation’ Universal Everything – having experienced Hyundai’s culture – have created an immersive and reflective atmosphere of Hyundai’s brand values. In their [Universal Everything] own words ‘it feels like art, but is powered by their brand.

Working with everything from pencils to generative design, Universal Everything is at the crossover between art and design, with commissions from 3D printing to video walls – for clients from Audi and Coldplay to Chanel and Deutsche Bank.

Other works have shown in galleries including the V&A Museum in London, MOMA in New York and Framed in Tokyo.
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source: 99u

In order to stay unique and fresh, Matt Pyke pushes the boundaries of his work by mixing design, art, technology, sound design, and fashion together. Matt Pyke is the Founder and Creative Director of multidisciplinary design studio Universal Everything where he has lent his insight and inspiration to leading global brands such as Apple, Audi, Nike, London 2012 Olympics, and Nokia. We caught up with Matt to chat about his take on maintaining fresh work, collaborations and creating surprises.

To always progress and creatively challenge himself, Matt strives to do things that have never been done before. Matt explains, “The biggest challenge is in educating the public in how we work, we always want to push ideas in a new direction, never repeating what we have done before. The ideal question would be ‘what would universal everything do?’ with faith in our unique approach and process. Its our dedication to convince clients not to cherrypick and remix our past projects, but to allow us to create unique, fresh work to amplify their brand.”
We always collaborate with people who are experts in areas we love but don’t quite understand.

In order to produce and maintain quality creative work, Universal Studio designs guidelines and parameters for their ideas. He shares, “We always start with the bigger picture – the aura around the project. By defining the conceptual parameters in which to play within, it gives us freedom to research and develop the creative process which captures the essence of the brand. This could be the aura of ‘warm technology’ – which led to Lovebytes, or ‘global collaboration’ – which led to Nokia.”

When looking for others to cross-pollinate with, Matt looks to collaborate with experts in his weakest areas. “We always collaborate with people who are experts in areas we love but don’t quite understand (code, 3D, architecture) – they bring their processes and skills, and we bring near-impossible ideas which they thrive on making them happen. We are always searching for new talent to work with, to bring new thinking into the mix.”

Like any relationship or marriage, Matt believes that we have to spice it up a little in order to make our ideas happen. Creativity should never turn into a routine. He explains, “Create surprises for yourself: Listen to music you wouldn’t usually, go to a different section of the bookshop, visit an antiques shop instead of a gallery, listen to old people.” Throughout his career, Matt keeps to a mission that is embodied in all of his work. “Our mission is to keep playing, keep exploring, keep evolving. Change is what excites us, hope we never know what project is coming next. We want to create work that lives forever, is unique to each user, that plants a seed and grows in another direction to what we expected.”
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source: nilsclauss

The Vision Hall Media Wall at Hyundai Motor Group University, Mabuk Campus, in South Korea has been awarded with three RED DOT DESIGN AWARDS in the categories of BEST EVENT DESIGN, BEST INTERACTIVE FILM & BEST CORPORATE FILM. All the photographs and videos supporting the award application by Hyundai Motor Group, Do Ho Suh and Universal Everything have been shot by Nils Clauss.

Vision Hall, which belongs to a human resources development centre of Hyundai Motor Group, was designed for its employees to visually experience the company’s philosophy. The hall uses state-of-the-art technology like a 3D sound system of 36 channels and a media wall (24 x 3.5 metres) to present interactive content of up to 48K resolution spread across 730 micro-tiles. The current multi- media exhibition of international artists was organised to stimulate an ongoing dialogue between the company and employees. Vision Hall and the selected artworks are meaningful, as they open up a space of dialogue and reflect on the company’s willingness to communicate.