Project Pteropus

source: brankopopovicblogspot
Since the beginning of FASHIONCLASH Festival in 2009, Clash Project each year invites 10 young artists and designers to translate their work into a wearable piece for the catwalk. Participants from different art and design disciplines (all non-fashion designers) are challenged to transfer their practice, both materially and conceptually, to a fashion outfit. It is an invitation to come out of the comfort zone, to play and experiment.
For the 2016 edition the participants are asked to take the theme of Heritage in consideration, whether personal or the heritage of their practice.
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source: fashionclashnl
Fashion occupies a prominent position in our contemporary culture and is one of the largest industries in the world. But is it art?The status of fashion within the art sphere is an everlasting subject of debate. There are legendary designers who identified themselves as artists such as Elsa Schiaparelli, who declared in her autobiography that she considers fashion design not as “a profession, but as an art.” Nowadays many prominent designers such as Martin Margiela, Miuccia Prada, Karl Lagerfeld and Marc Jacobs reject this statement.
Within the academic sphere and the world of young designers there are many examples of cross-overs with art and autonomous approaches to fashion as a form of art. The multidisciplinary FASHION VS. ART exhibition displays a selection of work by fashion designers who in their own practice question and challenge the boundaries of fashion as a form of art. With their playful and innovative approach to fashion they stimulate our imaginary world and question our perception. Ask yourself: Is it art or is it fashion?
The ‘clash’ in FASHIONCLASH represents the encounter between cultures, artistic disciplines, audience and fashion. FASHIONCLASH believes that the art of fashion can stimulate critical debate about the role of fashion within our society and the world of art.
FASHIONCLASH presents the art of fashion not only by scouting outspoken avant-garde designers and providing a platform for upcoming talent, but also by organizing cross-over projects such as the CLASH project. Since the first edition in 2009 the CLASH Project challenges every year ten artists and designers from different artistic disciplines (all non-fashion) to transform their practice, both materially and conceptually, into a ‘wearable’ fashion outfit, that can be presented on the catwalk during FASHIONCLASH Festival. The perfect opportunity for creative minds to step out of their comfort zone, to play and experiment!