lufthansa project
360degree Tower Project

source: danpearlman
Brands shape people. They are an integral part of our everyday lives, being everywhere around us day and night. Why do we choose a certain brand? And more importantly, what makes us stick to it? Customers and employees alike want to experience brands. If this succeeds, people shape brands. Especially employees play a crucial role in creating integrated brand experiences. By actively involving employees in the brand design and management and identify with the brand‘s values, companies can essentially and sustainably strengthen the brand.

How to convey brand values effectively and therefore turn employees into brand ambassador?

dan pearlman developed an answer to this question and build a Brand Academy in a Tower with a 360 degree presentation. Since 2009, this tower presentation enables Lufthansa employees to experience the traits of a strong brand: orientation and trust, competence and continuity. Therefore, Lufthansa’s 360° presentation at the Lufthansa Brand Academy’s tower contributes to the employees’ common understanding of the brand, thus, strengthening the Lufthansa brand.

For the first time, dan pearlman inivited Senior Brand Strategists and HR managers to visit the Lufthansa Brand Academy. 20 participants representing companies such as Allianz, Bayer, Commerzbank, Continental, Daimler, Deutsche Bahn, Deutsche Bank or Mastercard joined the exclusive Experience Journey on September 14th 2016 in the Brand Academy in Frankfurt-Seeheim. In an exciting guided tour the participants received an exclusive insight into the design, implementation and multiple uses of the unique Lufthansa Brand Academy.
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source: mainschwarzrosagoldde
DAN PEARLMAN is a strategic creative agency for brand strategy, brand communication and brand presentation in terms of holistic brand management covering the entire spectrum, from strategic positioning and developing creative ideas for brands to implementing them in design and media, retail and brand experiences. They are passionate about their own area of specialisation. And they are able to see the big picture, and beyond. So we were happy to support some of their prize winning projects. We created interactive design and animations. Particularly noteworthy are the brand book for Mercedes-Benz and the animated story board for a Lufthansa project, recognized with the German Design Prize’s gold medal and the Red Dot Award’s gold medal, among other distinctions.
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source: yankodesign
Winner of the 2011 Gold Design Award of Germany (aka the country’s highest distinction for design, aka the “Design Oscar”) is the following project: Lufthansa Brand Academy 360degree Tower project. This architectural masterpiece was designed by Dan Pearlman, Berlin brand and experience group, and consists of a 360° projection in the tower of Brand Academy. That’s right, a spacial experience consisting of three hundred and sixty degrees of digital projection magic.

With this project, Lufthansa is able to bring their collective knowledge together and present it to 25,000 employees and executive in a fantastic and engaging way. The subject under examination here is the local and global connections of international air traffic – much better with teeny tiny airplanes flying overhead, yes?

Berlin-based interactive firm WHITEvoid is responsible for the 3D visualization for this gigantic project. With this project, students are able to see real-time 3D visualizations of 16,000 daily flights, the entire system of viewing these flights completely interactive. This project is located in Frankfurt Seheim, the Lufthansa Brand Academy offering its employees a floor area of 1,100 sq meeters in which to train. Gorgeous!