source:threadfashionandcostumeblogspotcom
“Fashion is not art. “Fashion is art” is only valid in business. Fashion is a second skin”(Jin Chong Yu). These double exposed fashion images by Jin Chong Yu certainly explore the idea of a second skin, the translucent effect is magical. Jin Chong Yu has his own fashion brand which he established in Shanghai ‘Lesjin’ and he also works as a fashion director and a fashion stylist on many shoots for various publications.
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source:couturistca
After attending Chambre Syndicale de la Couture Parisienne, Jin Chong Yu began practicing fashion by interning in a number of renowned fashion houses, including Rick Owens and Dior. In 2010, Jin was awarded the China Contemporary Design Contest award. His designs and interviews have been featured in publications such as Elle, Bazaar, Wallpaper, Numero, and more. In 2014, Jin launched independent designer brand JINNNN.
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source:wmagazinecom
Jin Chong Yu, 33, was an opera singer before launching his label JINNNN on a whim. ”I wanted to attend France’s Ecole de la Chambre Syndicale, where Yves Saint Laurent went, but it was past the admissions deadline. So I did some drawings, sent them in, and the director asked me to come to Paris,” he explained. Then, one of his muslin experiments caught the eye of his friend, Shaway Yeh, the powerful group style director of China’s Modern Media. She requested a version made “in real fabric” to wear to a meeting with Karl Lagerfeld. Two years ago, he launched his own ready-to-wear brand, and is now branching out into eyewear, thanks to another crazy experiment. ”Everyone wanted to buy them, so I ended up producing them and we sold 1,200 pairs in the first month and last week Lady Gaga’s stylist called for a pair,” he explains.