Soft Spin
Soft Spin is a public art project which also featured a performance intervention, in the style of “flash mobs”. Colour, texture, movement, and decidedly flirtatious forms invite visitors to look up and embrace the unexpected, highlighting the ever-present potential for encounters with unforeseen pleasure and drama in the day-to-day. From the possibility of feeling miniaturized by the enormity of the installation’s curvaceous hemlines to the play of sunlight through the bursts of spring-time colour, Soft Spin steps away from legers, straight lines, and the black and white. The clean, engineered certainty of corporate grandeur is infused with an immersive dose of the whimsical, the feminine, and the celebratory.