The label is based on the principle of bringing out the character in contemporary women. The ideas of fashion is the language of exploration the inner self by materials and silhouette, developing the concept of garments but refine it in cutting and details. The essential components of the label is simplistic with clean refined outline, masculine in a way into details. The label Jamie Wei Huang is to create the idea of the present women herself by developing new ideas of materials and cutting to represent the way of exploring modern women’s character using their own language.