Unreal Pareidolia

Scott Allen

FILE SÃO PAULO 2025: SYNTHETIKA – Art and Technology – Installations
Electronic Language International Festival

 

Unreal Pareidolia – Japan

Pareidolia is a perceptual tendency where the human mind sees familiar patterns in objects. In this work, images and captions are generated in real time from the shadows of everyday items and toys, stimulating individual imagination. The piece acts as an entity that triggers mental associations rather than focusing on human output.

BIO

Scott Allen explores the link between imagination, visual devices, and technology. His installations and performances physically manipulate projection mechanisms, creating imagery from altered everyday objects and AI. He received the Best Works Award at the CVPR 2024 AI Art Gallery and the Grand Prize at the Digital Choc Award 2019.