Andrew Friend
fantastic
source: sitrakacouk
I was born in Madagascar and grew up in Paris before moving to London in 2008. I have a mixed background in art and design; I hold a Bts in industrial design, a MA in graphic design & multimedia and graduated in 2010 from the Royal College of Art in Design Interactions.
I started freelancing in 2006 as a graphic and web designer then interaction designer before moving towards a speculative design approach.
I lived half a year in China in 2007, and worked as an Art Director for the StudioZero in Shanghai.
I also worked for Wieden and Kennedy as a researcher and creative technologist in their R & D Platform. Most of my work was dedicated to the exploration of new areas where the company resources and expertise could be used. As well as looking at ways of using technology and emerging technologies to create new experiences.
I’ve also co-founded a ‘speculative design’ collective with friends coming from computer science and architecture backgrounds: Good One.
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I have specialised in designing objects, artefacts and devices as a form of storytelling to question and excite. I usually use science as fuel to imagine new relationships between people and technology, whether it allows us to achieve something fantastic or perceive reality through a different prism.