source: gwagwajp

GwaGwa is a creative group with Masamichi and Kozue Shimada. Our central concept is “Creativity to make smiles”. Our execution styles vary over outdoor installation, hand drawing as well as stop motion animations. We have presented our works in urban parks and well-known commercial complex for installation, at retail shops, fashion brand venues, a planetarium, film festivals, kids’ workshops for animations. Our intension is to offer exciting artistic activities to enrich people’s hearts.
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source: designboom

GwaGwa is the creative group of masamichi and kozue shimada. the central ethos of their outdoor installations, hand drawings, and stop motion animations is to use ‘creativity to make smiles’. with a variety of skills, the designers were commissioned by smart illumination yokohama 2014 to develop ‘colors of the windway’ along the waterfront of japan.

the concept for the installation is to locate the circulation patterns of air throughout the site. thus, a sensor, a wind power generator, an ATMEGA328P micro-controller, and a full-color LED all directed by arduino are utilized to dynamically visualize the paths. 50 devices were allocated in a grid across the breakwater, which runs approximately 100 meters in yokohama bay.

the electricity is spawned by the mortar connected to a gyromill-like construct and charged in the internal NIMH battery during the day. at dusk, the embedded technology detects the breezes and turns on the light, flashing into five colors. the art piece is designed to be self-sustained. from a distance, the entire work is adorned with different hues of illumination where the brightness is fast with strong gusts and fades in and out with subtle motions.

the electric power is generated by the mortar connected to a windmill and charged in the internal battery during the day
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source: gwagwajp

GwaGwaは島田正道と島田コズエの二人によるクリエイティブユニット。”笑顔を創るクリエイティビティ”を
コンセプトに活動を展開している。主な表現方法は光を使った屋外インスタレーションと、 ハンドドローイングアニメーション、ストップモーションアニメーション。主にインスタレーションは都市公園や大規模商業施設で展示、アニメーションは店舗やブランドのイメージヴィジュアルとして、またプラネタリウムや映画祭での上映、子供向けワークショップのために制作している。GwaGwaは心がワクワクするアート活動を通して心の豊かさを提供している。