于爾根·邁爾
يورغن ماير
위르겐 마이어
יורגן מאייר
ユルゲン・マイヤー
Юрген Майер
MobiVersum

source: dezeen

Berlin studio J. Mayer H. has returned to Volkswagen’s Autostadt visitor centre, at the German car brand’s factory in Wolfsburg, to create a landscape of three-dimensional structures for children to interact with (+ slideshow).

J. Mayer H. was first commissioned by Volkswagen to build an exhibition space focussing on sustainability. Four years after completing it, the architects returned to create a space targeted specifically at children in the Autostadt’s reception.

Named MobiVersum, the installation was conceived as a “playful learning landscape” of solid wood sculptures that present challenges to different motor skills. Children of all ages can clamber over or climb inside each of the shapes.

“Depending on their individual level of development, children can interact freely with the installation on various levels on their own or with their siblings or parents,” said the architects in a statement.

The designers liken the curving branch-like forms to tree roots and trunks, intended to create a dialogue with the leafy green tones of the Level Green exhibition on the floor above.

“The shape of the imaginative, playful structures of solid wood are reminiscent of roots and tree trunks under the luscious branches of Level Green,” they said.

The team worked with Osnabrück University professor Renate Zimmer to curate the exhibition, making sure it provides children with a broad introduction to all facets of sustainability.
Here’s the project description from the architects:

In 2013, J. Mayer H. designed MobiVersum as a new interaction surface for young visitors to Autostadt Wolfsburg, integrated as part of the overall context of Autostadt “People, Cars, and What Moves Them”.

A playful learning landscape was developed for a wide range of experiences in dialog with the exhibition Level Green shown on the floor above. MobiVersum provides an active introduction to the subject of sustainability in all its facets for children of all ages: from the issue of mobility, joint learning and understanding, to courses in cooking. In collaboration with Renate Zimmer (professor, Institut für Sport- und Bewegungswissenschaft at Universiät Osnabrück) a large movement sculpture was created that is unique in terms of its design and the challenges it presents to children’s motor skills. Depending on their individual level of development, children can interact freely with the installation on various levels on their own or with their siblings or parents, engaging with the challenges presented by the sculpture for their motor skills.

The shape of the imaginative, playful structures of solid wood are reminiscent of roots and tree trunks under the luscious branches of Level Green. The sculptures, which can be used and entered, structure diversified spatial zones with different thematic emphases and inspire the children’s curiosity to discover and explore. Children as tomorrow’s consumers can thus learn early on the importance of a responsible approach to the world’s resources, for they represent our ecological/economical and social future.

Against the backdrop of the growing relevance of individual responsibility for sustainably approach to global resources, an exhibition on sustainability was already installed at Autostadt Wolfsburg in 2007. The exhibition and experiential surface Level Green, also designed by J. Mayer H., explains the focus on sustainability interactively to the visitors of the Autostadt. Art + Com, Berlin designed and implemented the content of the interactive media used especially for this purpose.

The metaphor of the expansive network with many branches was developed from the familiar PET symbol, one of the first prominent symbols of an increased awareness in environmental protection. By translating the two dimensional graphic to a three-dimensional structure and altering it step by step, the result was a complex structure that makes the essentially abstract quality of the subject graspable on a spatial level.

Together, MobiVersum and Level Green form a synthesis for all generations to explore knowledge in depth, to enjoy their own experiences, and to learn playfully.

Client: Autostadt GmbH, Wolfsburg
Site: Volkswagen GroupForum, Ground Floor, Autostadt, Wolfsburg
Total floor area: approx. 1600 sqm
Architect: J. MAYER H. Architects, Berlin
Project team: Juergen Mayer H., Christoph Emenlauer, Marta Ramírez Iglesias, Simon Kassner, Jesko Malcolm Johnsson-Zahn, Alexandra Virlan, Gal Gaon

Architect on site: Jablonka Sieber Architekten, Berlin
Structural engineering steel construction: SFB Saradschow Fischedick, Berlin
Structural engineering wood construction: SJB.Kempter.Fitze AG, CH-Eschenbach
Building services: Brandi IGH, Salzgitter
Light engineers: Lichttransfer, Berlin
General contractor: Lindner Objektdesign GmbH
Contractor wood construction: Hess Timber
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source: photozhulong

原名称：Wolfsburg MobiVersum activity area设计单位：J. MAYER H.建筑事务所位置：德国 分类：其他公共空间内容：实景照片图片来源：Uwe Walter for Autostadt Wolfsburg图片：23张安装图酷APP可以免费下载无水印高清大图，点此了解详情下载原图标签：其他公共空间实景照片德国沃尔夫斯堡的福斯汽车城的MobiVersum活动区由J. MAYER H. 专为青年人设计，该活动区能够为不同年龄阶段的儿童介绍其主题，充分展示其可持续性，从移动性的问题、学习和理解到烹饪课。根据个人发展水平，儿童可以和父母或者亲人免费参与互动。

用坚实的木头形成的框架十分有趣，能让人联想起的树根和树干，这些框架把活动区按照不同的主题风格分为不同的区域，这样能够激发儿童的好奇心。儿童就是将来的消费者，因此早点了解世界资源的重要性是十分必要的，他们的行为能够促成以后的生态环境。2007年J. MAYER H. 曾在这个汽车城设计了一场展览会，旨在促进世界能源的可持续发展。MobiVersum and Level Green已经达成共识：想要每一代都了解更多，享受他们的经历，寓学于乐。
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source: buro247ru

Autostadt — комплекс, совмещающий в себе музей, павильоны с самыми важными для автомобильного производителя машинами, центр по обслуживанию покупателей, где последние могут забрать свои новые Volkswagen, отправная точка экскурсии по огромной фабрике компании и многое другое. Также это строение с самыми большими в мире стеклянными дверьми, но сейчас не об этом.

Какой развлекательный центр обходится сегодня без игровой площадки? Верно, никакой. Именно поэтому было решено создать трехмерное пространство для самых юных посетителей, которые могли бы играть в нем часами, пока взрослые заняты своими делами или осматривают выставку.

Силами бюро J. Mayer H., к слову, далеко не впервые сотрудничающее с центром, была создана деревянная площадка MobiVersum, которую со стороны можно принять за инсталляцию. Пространство включает в себя несколько объектов, образующих маленький городок, детали которого расположены тут и там.

Главная задача MobiVersum — развитие мелкой и крупной детской моторики через игровое познавательное пространство, выполненное из крупных деревянных блоков. Дети любого возраста могут залезть как внутрь объектов, так и пытаться покорить их снаружи. “В зависимости от индивидуального уровня развития дети могут свободно познавать инсталляцию на различных уровнях сложности как при помощи родителей, так и самостоятельно”, — говорят архитекторы.

Внешне MobiVersum напоминает дерево с футуристичными ветками. Мягкий зеленый цвет был выбран неслучайно — он напоминает о листьях, которые есть на растении. Помимо всего прочего, зеленый — цвет природы, которую надо беречь.
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source: abriefinfo

독일 Wolfsburg에 위치한 Autostadt는 첨단 자동차 디자인을 볼 수 있는 것은 물론 현대 예술과 지속가능성에 대하여 배울 수 있는 장소이다. 이 뮤지움의 교육관에 새로 설치된 MobiVersum은 베른린의 건축가 Jürgen Mayer H.이 만든 설치 예술로 건축적 놀이터를 닮은 추상적 형태를 하고 있으며, 움직임과 지속가능성에 대한 가르침을 주고 있다.