level green autostadt

source: eccofriendsblogspot
Autostadt apresenta LEVEL GREEN, uma exposição que analisa três aspectos em relação a sustentabilidade, o ambiente, a sociedade e a economia. Discute o cotidiano da interação entre esses componentes quando em conjunto, representados em uma instalação artística.
A exposição tem como objetivo revelar os diferentes aspectos do tema, criando um ambiente que atenda às expectativas dos visitantes por informações em diferentes níveis.
O design do contexto demonstra o conteúdo de uma maneira interativa e lúdica, estimulando a curiosidade do público sobre o assunto. Os visitantes realmente tornam-se ativos e participantes e são encorajados a descobrir as áreas da exposição.
São 1000 metros quadrados de instalação, com 25 módulos que acontecem simultaneamente, em um espaço inspirado no símbolo verde de reciclagem do PET.
Os responsáveis por esta instalação o escritório de arquitetura J. Mayer H. Architects e os cenógrafos da Art+Com, ambos de Berlin na Alemanha, explicam que as três setas que formam o símbolo atuam como pontos de partida, e criam uma estrutura semelhante a uma escultura, que integra todo o conteúdo da exposição.
A instalação foi construída em MDF, materiais reciclados e o acabamento final dos módulos, tem o mesmo padrão elevado de qualidade, utilizado na produção de veículos Volkswagen.
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source: dezeen

Berlin architects J Mayer H have completed a permanent exhibition on sustainability for car brand Volkswagen’s Autostadt visitor attraction at their factory in Wolfsburg, Germany.

Called Level Green and designed in collaboration with Berlin designers Art+Com, the exhibition explores the concept of sustainability in relation to the environment, economy and society.

Space is divided by a green network of display stands inspired by the PET recycling symbol.

Touch-sensitive screens mounted on the vertical surfaces provide more in-depth information about the printed displays and models.

Here’s some more information from J Mayer H Architects:

Personal responsibility in the sustainable use of global resources continues to play an increasingly important role in the life of the average consumer. In this context, the offices of J Mayer H Architects and Art+Com Berlin were commissioned to develop a permanent exhibition on the topic sustainability for the Autostadt in Wolfsburg, Germany. The exhibition LEVEL GREEN was opened on the 4th of June 2009 and encompasses approximately 1000 m2, the exhibition renders this highly complex topic tangible, providing for an aesthetic access to information. In so doing, it seeks to unfold the various aspects of the topic while creating an information environment that addresses the visitor on different sensual levels.

Subject to constant re-evaluation based on the latest scientific findings, the term sustainability is characterised by a high degree of complexity. The architectural design of LEVEL GREEN takes the numerous interdependencies of the topic as a starting point and translates this quality into the metaphor of the web. Similar to a continuous organism, the single elements of the exhibition are connected into one homogenous structure that houses all content and technical installations.

As one of the first prominent signs of the growing consciousness for environmentally friendly consumption, the well known PET-sign was taken as a starting point from which the metaphor of the extensively branched web was developed. This originally 2-dimensional sign was extended into the third dimension and through a series of step-by-step manipulations a complex structure was created, which allows for an abstract property of the topic to be experienced on a spatial level.

The dramaturgy of the exhibition is not determined by a linear approach but one of nonlinear logics, opening the space for a more ambiguous experience. Vertical Elements define different areas within the exhibition without strictly separating them, allowing the visitor’s experience to be carried by the idea of playful discovery.

After a phase of extensive material research, the design was executed by the use of easily processed wood composite sheets (MDF) with varying thickness according to the structural and geometrical demands. The MDF-Material is specially treated to meet the fire rating requirements (B1) necessary for this project. In order to guarantee the structural performance of the construction, all vertical elements were reinforced with a steel structure and bolted to the concrete floor. After various testing, the colour coating was executed with acrylic-based car paint, developed to guarantee high usability while meeting strict environmental regulations. The painting was done by local firms accustomed to high quality standards common in the automobile industry.

The concept for the display of information is based two main formats: the object-like display of data and statistics on a more sensational level and touch sensitive surfaces for in-depth explanations on different aspects of the topic. Designed to evoke the visitors initial interest, the first are placed within the exhibition space in the form of data sculptures or sample objects. The latter take on the form of black surfaces for interaction or information carrier and are seamlessly integrated into the vertical elements which define different areas within the space. Necessary technical installations are also integrated into the design and appear only in the abstract form such as glowing lines or painted covers.

As far as the subject matter is concerned, the exhibition LEVEL GREEN argues for scientific research and the use of latest technological development as necessities for survival in the future. This point of view is represented as an atmospheric environment, in which physical and digital spaces complement each other, creating one common narrative.

Here’s some more information from Autostadt GmbH:

At the opening were German Federal Minister for the Environment, Sigmar Gabriel, Bernd Osterloh, chairman of the Volkswagen Group’s Joint Works Council, Dr. Ulrich Hacken-berg, board member of brand Volkswagen, Jürgen Mayer H, the exhibition’s architect, Dr Maria Schneider, Creative Director of the Autostadt and Otto Ferdinand Wachs, CEO of the Autostadt.

The Autostadt’s exhibition LEVEL GREEN examines three aspects of sustainability – the environment, society and the economy – and brings the everyday interaction between these components together in an artistic installation. The design displays the content in an interactive and playful way, stimulating the visitor’s curiosity about the subject of sustainability.

The exhibition, situated on the first floor of the Volkswagen GroupForum in the Autostadt, on approximately 1 000 m_, offers 25 exhibits from which to explore the theme of sustainability. The visitor is led to discover the areas in which she/he can become an active participant. Sustainability is one of Volkswagen’s core values and a long-term policy. “Sustainability at Volkswagen” illustrates this specific approach. The focal points in this area are sustainable mobility and responsibility: presented in this area are drive-train and energy strategies, car life-cycle assessment and research into traffic congestion. “Sustainability and the economy“ presents points of view held by prominent business people, politicians and environmentalists. This area clearly shows that companies with global interests have a great responsibility when it comes to implementing sustainable development.

In the area “Personal use“, the visitor discovers more about how they personally affect the usage of resources, the “Effects of Climate Change” and “Mobility Concepts for the Future” are also presented within the exhibition. How big is your “Ecological Footprint”? An interactive installation allows each visitor to compare the impact she/he has on the planet with the German average. For instance if everyone on earth consumed resources at the average level for Germany, we would require 2,5 “earths” to absorb the environmental impact. The Autostadt’s CEO, Otto Wachs, comments: “Each one of us can contribute to sustainable living. If you are aware that 16 000 litres water are needed in the production of one kilogram of beef, then perhaps you will ask yourself whether from time to time a vegetarian meal wouldn’t do just as well?” He continues: “We would like to draw attention to the potential there is for sustainable action in everyday life”.

That there are many aspects to sustainability which are interwoven, is mirrored in LEVEL GREEN’s architectonic concept. The architectural firm J. Mayer H. of Berlin developed the concept utilizing the green recycling symbol of three arrows as a starting point, they created a net-like structure, rather like a sculpture, which draws the content of the exhibition into an integral whole.

During the construction of LEVEL GREEN, the Autostadt made use of C02-neutral -and recycled materials as far as possible. In addition, when it came to the surface area and lacquering of the architectural components, the same high standard of quality that is used in the production of Volkswagen vehicles, was implemented. Since its inception the Autostadt, as the Volkswagen Group’s communication’s platform, has engaged with themes and values which are fundamental to responsible business practice e.g. environmental protection or social responsibility. Since 2006 these fall under the heading of sustainability. Together with external partners, this theme is continually being developed.
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source: designboom

personal responsibility in the sustainable use of global resources continues to play an increasingly important role in the life of the average consumer. in this context german firm j. mayer h. architects together with art + com were commissioned to develop a permanent exhibition on the topic sustainability for the volkswagen autostadt (car city) in wolfsburg, germany. the exhibition level green was opened on the 4th of june 2009 and encompasses approximately 1000 m2, rendering the highly complex topic providing for an aesthetic access to information.

as one of the first prominent signs of the growing consciousness for environmentally friendly consumption, the well known PET sign was taken as a starting point from which the metaphor of the extensively branched web was developed. the original 2-dimensional sign was extended into a third dimension and through a series of step by step manipulations a complex structure was created, which allows for an abstract property of the topic to be experienced on a spatial level.

after a phase of extensive material research, the design was executed by the use of easily processed wood composite sheets with varying thickness according to the structural and geometrical demands. in order to guarantee the structural performance of the construction, all vertical elements were reinforced with a steel structure and bolted to the concrete floor. after various testing, the colour coating was executed with acrylic-based car paint, developed to guarantee high usability while meeting strict environmental regulations.
the concept for the display is divided into areas of object like data and statistics and a touch sensitive surface for indepth explanations on different aspects of the topic. designed to evoke the visitors initial interest, the first are placed within the exhibition space in the form of data sculptures or sample objects. the latter take on the form of black surfaces for interaction or information carrier and are seamlessly integrated into the vertical elements which define different areas within the space.
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source: jmayerhde

J. MAYER H. und Partner, Architekten arbeiten an den Schnittstellen von Architektur, Kommunikationsdesign und Neuen Technologien. Dabei spielt der Einsatz interaktiver Medien und responsiver Materialien eine zentrale Rolle bei der Produktion von Raum. In kooperativen Teams wird, von Installationen bis zu städtebaulichen Entwürfen und internationalen Wettbewerben, multidisziplinäre Raumforschung zum Verhältnis von Körper, Natur und Technologie erarbeitet und realisiert.

J. MAYER H. wurde von Jürgen Mayer H. 1996 in Berlin gegründet. Im Januar 2014 sind Andre Santer und Hans Schneider als weitere Partner beigetreten. Jürgen Mayer H. studierte Architektur an der Universität Stuttgart, The Cooper Union New York und an der Princeton University. Seine Arbeiten wurden mit zahlreichen internationalen Preisen ausgezeichnet, zuletzt mit dem Mies-van-der-Rohe-Preis-Emerging-Architect-2003, dem Winner Holcim-Award-Bronze-2005 für nachhaltige Architektur und dem 1. Preis des Audi Urban Future Award 2010. Er ist ebenfalls mit Projekten in Sammlungen wie dem MoMA NY und dem SF MoMA sowie zahlreichen Privatsammlungen vertreten. Seit 1996 unterrichtet er an verschiedenen Universitäten, u.a. an der Universität der Künste Berlin, am GSD der Harvard University, an der Architectual Association in London, der Columbia University in New York und an der Universität Toronto, Kanada.
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source: journal-du-designfr

Le niveau vert, Concept de Durabilité est une exposition qui examine trois aspects de celle-ci : l’environnement, la société et l’économie – et apporte l’interaction quotidienne entre ces composants dans une installation . L’exposition aspire à révéler les aspects divers du sujet en créant un environnement de l’information qui s’adresse au visiteur grace au sensoriel. La conception montre le contenu d’une façon interactive et espiègle, stimulant la curiosité du sujet. Le visiteur actif est encouragé à découvrir les secteurs de l’exposition.

L’installation de 1000 mètres carrée avec les 25 expositions qui fonctionnent simultanément est inspirée par le symbole de recyclage. Les trois flèches que forment le point de départ et crée une structure semblable à une sculpture, qui entraîne le contenu de l’exposition dans un tout.

Selon J. Mayer H. architects, la conception architecturale de Level Green prend les interdépendances diverses du sujet comme point de départ et traduisent cette qualité dans la métaphore du Web, comparable à un organisme infini.
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source: jmayerhde

J. MAYER H. und Partner, Architekten focuses on works at the intersection of architecture, communication and new technology. From urban planning schemes and buildings to installation work and objects with new materials, the relationship between the human body, technology and nature form the background for a new production of space.

J. MAYER H. was founded in 1996 by Jürgen Mayer H. in Berlin. In January 2014, Andre Santer and Hans Schneider joined as partners in the firm. Jürgen Mayer H. studied at Stuttgart University, The Cooper Union and Princeton University. His work has been published and exhibited worldwide and is part of numerous collections including MoMA New York and SF MoMA and also private collections. National and international awards include the Mies-van-der-Rohe-Award-Emerging-Architect-Special-Mention-2003 ,Winner Holcim Award Bronze 2005 and Winner Audi Urban Future Award 2010. Jürgen Mayer H. has taught at Princeton University, University of the Arts Berlin, Harvard University, Kunsthochschule Berlin, the Architectural Association in London, the Columbia University, New York and at the University of Toronto, Canada.
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source: photozhulong

J. Mayer H.建筑事务所与柏林Art+Com 工作室共同合作设计了这个永久性的突出汽车可持续主题的展厅，该展厅位于德国沃尔夫斯堡。展厅面积约1000平米，以绿色为主题，呈蜘蛛网状结构，为使用者提供信息。展览材料主张科学研究和利用最新的科技发展作为未来生存必需品。