Aguado

source: larissahailyaguado
Born in Bahia Blanca in 1975, after high school Larissa moved to Buenos Aires to study Graphic Design at the Faculty of Architecture, Design and Planning, University of Buenos Aires.
Working professionally during the last year of her degree, on graduation her client list quickly expanded to include major music industry projects (Creamfields, Red Hot Chili Peppers, Southfest, Faithless, Divididos, RCA Victor); fashion campaigns (Awada, Ayres, 45rpm, Rapsodia, Paruolo); as well as a number of movie posters, identities and TV commercials.
After teaching Graphic Design, her practice has since taken a more experimental turn. Her ‘Life Is A Collage’ project began in 2008 and has evolved and expanded to become her principal method of communication. The possibilities of fixed manual collage in the digital age provide exciting opportunities to engage with craft, materials, analysis and outcomes. The limitations of found materials, random and manual tools provide a sharper, more immediate, and more human dynamic than is possible with computer software.
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source: suitehazen
Argentinian Larissa Haily Aguado is collaging in the digital age. Still assembling manually from found materials, the trained artist and designer creates enchanting compositions through the the mixing of various motifs, fused with surrealism and an unmistakable humorous quality that makes you stop and think. These dreamlike collages mix inanimate objects, nature, fashion and animals, with other seemingly random elements. However, they may not be so random. They results are cheeky little numbers with social commentary, with noting really not to love. Her cut and paste collages create these tongue in cheek compositions with the use of photographs, illustrations, found materials and other graphic elements, communicating the artist’s message and inspiration.

Larissa’s mixed media works even touch on the strange but digitally relevant trend of cats, and the current internet kitty craze. The fashion Kaiser, Mr. Karl Lagerfeld and his love for feline friends make an appearance, in her own fantastic mash up entitled ‘Kat Lagerfeld’ from her Les Fashionista series. Fashion in general is a continuous thread or theme in her collections, and has caught the eye of the fashion community for whom she now counts as clients.

It all started at the University of Buenos Aires where the artist now 39 studied Graphic Design and began working professionally whilst still in school, amassing an impressive client roster early on. Her multi-faceted career has included music industry projects, fashion campaigns, TV commercials, and movie poster design. Past clients include the Red Hot Chilli Peppers, Faithless, Creamfields, and Marie Claire Italia amongst others. The diversity of her career now results in unique compositions found in her ‘Life Is A Collage’ project that is her primary form of expression at the moment and Larissa explains, “the possibilities of fixed manual collage in the digital age provide exciting opportunities to engage with craft, materials, analysis and outcomes.”

“The limitations of found materials, random and manual tools provide a sharper, more immediate, and more human dynamic than is possible with computer software.”
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source: mcarasuol
Larissa Haily Aguado valoriza o trabalho manual em plena era digital e diz que o bom humor será tendência na próxima estação. Nomes divertidos como Kat Lagerfeld, Landscape Face e Golden Age of Cats dão uma ideia do que se pode esperar de suas obras. Designer gráfica argentina, que hoje mora no Reino Unido, ela tem chamado a atenção do mundo da arte – e da moda – com suas colagens coloridas que misturam corpos de animais, pessoas e objetos. “Combino essas coisas apenas para transmitir mais emoções complexas, pensamentos e sentimentos”, diz a designer. Na ativa desde o final dos anos 90, Larissa começou trabalhando na indústria musical, desenhando capas de CDs e desenvolvendo campanhas de comunicação para eventos de música na América do Sul e bandas internacionais. Depois de anos nessa área, descobriu-se envolvida em campanhas gráficas para marcas de moda que gostavam dos trabalhos da artista. Como nunca se sentiu realizada com esse tipo de design mais comercial, partiu para trabalhos mais experimentais e pessoais (boa parte está no site dela). Hoje, usando “apenas papel, estilete e cola”, ela mostra ao mundo como sua mente funciona e cria novas realidades.