Switch

source: digikitsch

A body of 20 videos that explore the ambiguous rift between the digital and the analog, where notions of reality and illusion overlap with each other equivocally and strangely.

Situated firmly within the landscape of the home-lab, Switch shows electrical devices being controlled by tangible, mutable, and messy interfaces in place of slick, ergonomically designed plastic devices to spotlight of the absurd human obsession with appending our bodies and our senses with high- tech gadgetry. But Switch is magic in its truest sense of the word: it is an illusion. The work of Switch exists where the gap of visual suggestion is filled by a viewer’s projection of possibility. Switch, therefore, refers both to the literal act of electrical switches and to the more subtle switch within our perceptions about authenticity and falsity, revealing our own willingness to believe in technology.
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source: anti-utopias

Liat Berdugo is an American artist and writer whose work focuses on the strange, delightful and increasingly ambiguous terrain between the digital and the analog, the online and the offline, and the scientific and the literary. Her work has been exhibited in galleries and festivals internationally, including The Simultan Festival in Romania, STIGMART/10 in Italy, Athens Video */ Art Festival, and DysTorpia Media Project in New York. She is the 2012 winner of the Anomalous Press Chapbook Competition and her book, The Everyday Maths, will be published in March 2013. She studied mathematics at Brown University before returning to Providence, RI to pursue her M.F.A. in Digital + Media art at the Rhode Island School of Design.

Her recent work explores how technology has become increasingly fetishized and totemic. As the ultimate tech-totem is the shiny, chrome Apple device on a white background — with a halo of lights around it — her newest work focuses on recasting iPhones and iPads as objects they could never be, asking whether technology can really do everything.