Jo Goes Hunting – Run Away

source: dezeen

Music: Amsterdam material designer Shai Langen made sculptural headpieces and covered models in hand-painted patterns for Jo Goes Hunting’s Run Away music video.

Langen was approached by the Dutch artist’s manager with a brief for “something less conventional”, and was given complete artistic freedom in his approach.

The video opens with a close up of a gleaming paint-covered black and white surface, which is gradually shown to be the form of a person.

“The human body is a central theme to my work, wherein I’m more often looking for a state between liquid and solid,” he told Dezeen.

“Where the body loses its archaic form and is able to transform into new ones. The dichotomy between the synthetic and the organic plays together with this idea,” Langen added.

The camera zooms in on the lower back and arm, and as the person stretches the paint moves and the patterns also subtly shift.

The whole upper body of the model is revealed, with their head and face concealed by a large rectangular headpiece, also dribbling paint and covered in the same splotchy pattern.

As the film continues another arrow-shaped headpiece is introduced, which stretches the width of the model’s shoulders and is covered in alternative lines of slowly dripping black and white paint.

The headpieces were made from lacquered and reinforced cardboard, and although one of the oval-shaped pieces shown is almost as large as the model’s body, others that didn’t make the cut were two metres high.

The paint that covers the models’ bodies is a mixture of wallpaper paste and acrylic paint, which Langen chose as a simple technique that would let the material itself create movement.

The designer previously created a collection of experimental materials, made by combining liquid latex with calcium nitrate, for his graduation project Chimera at the HKU Utrecht School of Arts.

“I had already done some experimentation with wallpaper paste that I wanted to look further into,” he explained. “After experimentation with different techniques and materials, we decided upon acrylic paint and headed into the ‘tribal’ direction.”

After applying paste, the designer smeared paint onto the models’ bodies using cocktail sticks and rollers to create various patterns.

“Because of the slowly dripping wallpaper paste, the patterns slowly change and become more intricate. Getting the right consistency of wallpaper paste was rather tricky,” said Langen.

“The song is about having lost someone at a young age, and letting go of the worries and troubles you have,” Langen concluded. “The video itself is an abstract visualisation of this. I took the idea of ‘tribal’ rituals and its costumes and masks humanity has created to commemorate and honour our deceased. These ‘tribal’ bodies in the video change and their patterns wither.”
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source: blendedfr

Fasciné par la façon dont la matière devient forme et comment cette forme se transforme en symbole, Shai Langen explore les capacités de transformation du corps humain.
Il y a un an, il réalise Chimera, son projet de fin d’étude dans lequel il invente un avenir où le corps humain est cultivé pour mieux évoluer.
Il revient aujourd’hui avec son tout premier clip pour le groupe Jo Goes Hunting.
Une fois de plus, il réalise un film où les limites entre le solide et le liquide s’effacent pour créer de nouvelles structures cellulaires, de nouveaux organismes visuellement époustouflant.
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source: vimeo

Music video for Run Away, the second single by Jo Goes Hunting.
Materials used; wallpaper paste and acrylic paint. No use of computer animation.
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source: vladivostokmag

Shai Langen es un diseñador conceptual que desarrolla materiales y texturas entrelazadas con el cuerpo humano.

Para el último videoclip de Jo Goes Hunting ha creado una colección de moda con pintura. Tanto la canción como las piezas van modificándose a lo largo del video y crean una atmósfera única.
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source: visualatelier8

Shai Langen is an Amsterdam based material designer and visual artist. In his work he transforms and reshapes the human body in a performative and intuitive way, by means of material experiment. Fascinated by the way material becomes form and form transforms to symbolism, he animates material and uses this material to explore the way we think about the body.
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source: illusionscene360

Dutch-based designer Shai Langen is a master at transforming the human body into a range of surreal creations. These include coating the skin of his models in thousands of tiny dots or spiky silver studs. He is also a talented filmmaker, shooting his modernist, minimalist designs in a simple, beautiful fashion.
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source: dettonacombr

Nativo de Amsterdam, Shai Langen é um artista plástico que mistura suas obras a fotografias de maneira peculiar e consistente.

Shai se define como um artista visual e busca transmitir através de seus projetos a inquietação e o vazio do prazer humano em obras conceituais que contrastam a leveza de um cenário inexistente e a agonia e fragilidade do indivíduo perante os materiais aplicados.

Na maioria de suas fotografias – em grande parte feita para a indústria fashion e com o auxílio de outros fotógrafos – o artista é o seu próprio modelo e assume comportamentos hedônicos para concretizar seus trabalhos.