beaux arts ball 2012

source: newpentagram

Pentagram’s Natasha Jen recently collaborated with SOFTlab on the design of an environmental installation for this year’s Beaux Arts Ball, presented by The Architectural League of New York. The Ball is one of the architecture and design community’s biggest events and is hosted each year in a different historic and architecturally interesting New York interior. This year’s Ball was held in the iconic Williamsburgh Savings Bank in Brooklyn and featured the theme of “Tender,” inspired by the building’s history as a center of financial exchange and the party as a place of personal interaction.

For the installation, SOFTlab suspended a net filled with pillow-like mylar balloons in the bank’s soaring central space. Adding to the glittering atmosphere, Jen and her team created hundreds of iridescent tickets that hung spinning from the netting, within the reach of partygoers. Inspired by the party theme, the tickets acted as a kind of currency that gave guests admission to a special sound installation (designed by David Rife of Arup) located in the building’s basement. The tickets featured different entry times, and partygoers could trade the tickets with each other to attend the installation at the time they wanted. The times appeared as a cutout graphic code inspired by the building’s famous clock tower.
.
.
.
.
.
.
.
source: blogdeldiseno

The Beaux Arts Ball es un evento anual de la Liga Arquitectónica de Nueva York. Cada año la liga escoge un estudio joven para el diseño de la instalación del evento. Organizado este año en un banco de Brooklyn los diseñadores de SOFTlab decidieron escoger el tema ‘Blando’ para el acontecimiento, basado en su ubicación y la versatilidad de la palabra. El espacio existente fue subdividido creando diferentes áreas.
Una red llena de cojines, que parecen globos Mylar, cuelgan sobre el espacio principal, dejando aperturas para disfrutar del techo decorativo del edificio.

El espacio con las propiedades acústicas ideales para crear una atmósfera con sonido tridimensional también dispone de asientos que recogen trozos de papel en una red de nilón.