vauxhall through teeth

source: soomipark

According to recent anthropological research, people develop subliminal behaviours in order to resemble their neighbours. Therefore, people acquire a “local look” that allows others to easily tell where they come from. When it comes to teeth, do people have a particular “local look”? Is there a correlation between teeth and the local health care system? As a nation, Britain is infamous for having bad teeth, but is this really the case?

‘Vauxhall Through Teeth!‘ tries to address these questions and deconstruct stereotypes. The aim of the project is to build a data base of local teeth by collecting images of people’s teeth. ‘Vauxhall Through Teeth!’ is a philanthropical initiative that calls for the government and local councils to think about dental care and possible health care systems for the future.
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source: soomipark

Soomi Park is a multimedia artist and designer based in London, United Kingdom and Seoul, Korea. Currently, she is studying her MA in Design Interactions at Royal College of Art in London. she received her BFA from Sookmyoung Women’s University and MA of Digital Media Design from IDAS (International Design school for Advanced Studies) Hong-Ik University in Seoul. Her work encompasses a range of mediums, including interactive installations and media fashions. Most of her artwork comes from her curiosity about new types of emotional design, which are inspired by online and offline features that show the dialogue between human, the world and their connection.

Her artwork has been acclaimed by international pundits for its ingenuity. Her LED Eyelash won her Honorary Mention under the section of Interactive Art at PRIX Ars Electronica 2008. The juries said, “Soomi Park’s LED Eyelash is in a category of its own-glittering, yet profound, clumsy yet extraordinarily beautiful and strange, and dealing with important issues of gender and identity with a disarming and charming sense of playfulness.”. Her work has been featured by numerous online and offline media outlets such as See Yourself Sensing, Functional Aesthetics, Gizmodo, Fashioning Technology and We-Make-Money-Not-Art. Her work has been exhibited at festivals and galleries in Seoul, Incheon(Korea), Aarhus (Denmark), Linz (Austria) and Limerick (Ireland) including the first her solo show, Anxiety E(A)nd, at Platoon Kunsthalle (Seoul, South Korea) during her studio residency period. She has been taught at universities in Korea about design,art and wearable technology.

Soomi is practicing art at her studio, Imoos+, and with an artist group, KalmontFamily. Soomi is living in London now.