Primal Creation

source: royaltalks

A Hyundai parece não economizar quando o assunto é tecnologia e mídias digitais. Ao longo das próximas semanas, por exemplo, a Universal Everything vai lançar um total de 18 vídeos produzidos no Hyundai Vision Hall, na Coreia do Sul. O primeiro mostra uma espécie de escultura digital animada, que captura a forma humana em movimento.

Made by Humans combina CGI, coreografia e captura de movimento, com direção criativa de Matt Pyke e Dylan Griffith, direção de animação de Chris Perry e design de som de Simon Pyke.
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source: universaleverything

Working with everything from pencils to generative design, Universal Everything is at the crossover between art and design, with commissions from 3D printing to video walls – for clients from Audi and Coldplay to Chanel and Deutsche Bank

Our works have shown in galleries including the
V&A Museum-London, MOMA-New York and Framed-Tokyo

In Spring 2011, Paris digital art museum La Gaite Lyrique staged a major exhibition of 12 new digital artworks, Super-Computer-Romantics

Motivated by the pursuit of the new, research and development is central – leading to self initiated works alongside projects for brands, galleries collectors and consumers

We work with visionary people – from bands to CEOs
who make ambitious, pioneering things. Together
we develop projects that form surprising, shareable ideas never seen before

Matt Pyke – Founder / Creative Director

Matt Pyke (b.1975) is a UK based media artist working in the Peak District
National Park and London. He is the founder of the digital art / design studio,
Universal Everything.

His work explores the tension between abstract and figurative form and the
synesthesia of sound and image, leading to expressive, vibrant digital artworks,
embodied with emergent life and anthropomorphism.

His approach is led by materials, painting and sculpting with new technologies
and formats including 3D printing, touch screens, motion capture and large
format video. The use of sound is intrinsic to the work, stimulating visual
reactions and amplifying emotions.

With a background in botanical and technical illustration, then design and
typography, he often works with collaborators including programmers, musicians
and choreographers. The outcomes range from mobile software art to site specific
video installations.

His work has exhibited at MOMA – New York, V&A Museum – London, Central Academy
of Fine Arts – Beijing, Garage Centre for Contemporary Culture – Moscow,
La Gaite Lyrique – Paris and Art HK – Hong Kong.

Dylan Griffith – Creative Director
Chris Perry – Animation Director
Mike Tucker – Interactive Director
Simon Pyke / Freefarm – Sound Design
Keri Elmsly – Arts Producer
Simon Thompson – Studio Manager / iOS Developer
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source: fastcodesign

Designing a car is about so much more than designing a car. Not so long ago, Ford’s J Mays told me that he’d urge his designers to talk about anything but cars–movies, music, and travel–to keep them inspired.

WIth that in mind, it makes a lot of sense that Hyundai tapped Universal Everything, a studio known for creating stunning animations for Coldplay and big commercial brands, to create 18 inspiring animations to be played on Hyundai’s campus outside Seoul. These weren’t advertisements to be played at trade shows but internally focused media, to generate new ideas from within.

“Our outside perspective of the company forms fresh ways of looking at their processes, leading to a series of abstract films, with only subtle hints of automotive and construction details,” Universal Everything’s Matt Pyke tells me. “The abstract, logo-less approach was taken to ensure every viewer found their own interpretations.”

The collection of “video sculptures” is an incredibly diverse play on several tactile materials. It ranges from riffing on the human figure in motion (with bright lights and color)–which is a bit of a Universal Everything trademark at this point–to intense liquid particle effects, to a choir of plasticky geometric aliens, to, yes, even a car being carved from a solid block by wind.

The clips play in a continuous loop at Hyundai’s Vision Hall, welcoming engineers, scientists, and various workers to entertain the abstract. I imagine that the 82-foot-wide screen, displaying a whopping 16K resolution accompanied by 36-channel surround, must be every bit as immersive as sitting in the front row of a movie theater (but displaying an image that’s extraordinarily sharper in the process).

All of that said, I’m curious as to how Universal Everything’s abstract animations–displays that might make more sense at a rock concert or a modern art museum–have struck such a chord with big corporations. It wasn’t until I heard the studio’s goal, “to give digital forms a heart,” that the artistic-corporate synergy made sense.

“By bringing life and a human presence to abstract materials, you create a deeper empathic connection with the viewer,” Pyke explains. “This emotional approach to data, products, and communications sits well with brands looking for a personal, life affirming connection to their audiences.”
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source: deguideru

Видеоинсталляция, созданная английским арт-коллективом Universal Everything специально для корпорации Hyunday. Эта видео-стена находится в штаб-квартире Hyunday и должна, по задумке авторов, отражать стремление компании к новым высотам человеческого и технического развития.