I think without a concept, theres nothing. Having found the concept, it´s a question of communicating this in the clearest and shortest way. Nothing superfluous or that can´t be justified, everything for a reason and everything with a function. There´s no room here for I like that or I don´t like that, there is only room for it´s effective or not. I am interested in finding ideas that will be remembered effectively and draw attention. I’m graduated from Crossmedia Design at ArtEZ Enschede in Netherlands. Currently I work in an agency.