Surfaces

IED Partnership

FILE SÃO PAULO 2025: SYNTHETIKA – Art and Technology – LED SHOW
Electronic Language International Festival
 

Surfaces – Brazil

Concrete beams, glass, brick walls, cement… Buildings are built to last, to withstand time. LED screens, on the other hand, thrive on the light they emit—they turn on, blend, and fade. They are ephemeral. When a building is clad in LEDs, the permanent and the transient meet, between what already is and what might become. In the iconic FIESP building on Avenida Paulista, surface design transforms architecture into a field of experimentation. There, students from IED SP explore new possibilities for this building’s existence, redefining the structure through animated light and design.

BIO

Students of the Bachelor’s degree in Graphic and Digital Design at the Istituto Europeo Di Design (IED SP) have come together to create a collective work of animations inspired by surface design, its redefinition, and media materialization, seeking to explore language for visual communication projects. IED is an international training and research network in Design, Fashion, Visual Communication, and Creative Management.