matali crasset, Alexandra Midal and students from MA Design and BA, HEAD

Dip in Space

matali crasset, Alexandra Midal and students from MA Design and BA, HEAD – Genève

source: highlike

Work: ‘Dip in Space’ workshop led by matali crasset. Organized for the Milan Salone del Mobile (2011), ‘Dip in Space’ offers a radical and new experience of creating and standardizing space. It is divided in two worlds: the first, glowing red magma set above the platform, represents the mind of the designer in full ferment, while the second invites visitors to experiment, in a fun and convivial way, with the invention and production of forms in wax. During the course of the exhibition, people are invited to take part in the creation of this environment, and bring the walls and objects to blend in a ‘total work of art’. The resulting perpetual metamorphosis shows to what extent design is a unique place of conviviality.
Photographer: HEAD – Genève / Baptiste Coulon
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source: yatzer

A special treat was present at the heart of Zona Tortona for the third time. The participation by HEAD, Haute Ecole D’Art Et De Design in Geneva, led by French designer Matali Crasset (image above) and Alexandra Midal (professor of theory & history of design at Ecal (Switzerland) and School of Fine Arts of Toulouse (FR), former directress of Frac Haute-Normandie, now an independent curator of exhibitions) created a dynamic environment designed by the school’s students. The exhibition, Dip in Space, offers a new approach to the creation of a space. We usually see products and objects that are defined by its function roaming the entire city of Milan. Dip in Space breaks that mold and fully immerses its viewers into a multi-sensorial experience in the design process. The space was divided into two worlds: first, the glowing red magma (wax) represents the mind of the designer at its peak in the creative process, while the second invites visitors to experiment with the magma to create their own inventions. By dipping supports into wax-filled containers, they created unique objects that together mold a collective works in progress. This organic, always transforming and democratic pursuit demonstrates the plasticity and participatory element that design inculcates. The exhibition acts as a sensorial oasis where inventiveness, collaboration and individuality is celebrated. In this occasion, experience comes before function creating a discourse on some of the contemporary issues design phases today.