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Maywa Denki

Maywa Denki

source: maywadenki

ユビパッチンで木魚を鳴らす楽器。背中に装着できる開閉式ウィング型ユニット。高低2種類の音色。

明和の看板製品のパチモクは、これまで何度もバージョン・アップがなされてきました。問題なのは、機能よりもビジュアルを重視するあまり、改良のたびにどんどん重くなっていることでしょう。
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source: maywadenki

A unique back-pack-type”winged”musical deviceoperated by electronic finger snappers. Two tones: high and low.

Maywa’s most well known product, Pachi-Moku, has been continuously upgraded, mainly for improving the visual appearance.
The only problem is that it’s getting heavier and heavier.
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source: maywadenki

Maywa Denki is organized in 1993 as an art unit of two members (brothers), Masamichi (elder brother) and Novmichi (younger brother) Tosa. They started their career as an exclusive art unit belonging to Sony Music Entertainment, and later in 1998 transferred its management agency from SME to Yoshimoto Kogyo Co., Ltd.

Maywa Denki is an art unit produced by Novmichi Tosa. It was named after the company that his father used to run by gone days.
The costume is designed as a typical working uniform of Japanese electric stores, symbolizing small/medium-sized enterprises that had once supported Japan’s economy during its high-growth period. Its unique style is indicated by a term he uses: for example, each piece of Maywa Denki’s work is called “a product” and a live performance or exhibition is held as “a product demonstration.” The products produced so far include “NAKI Series,” fish-motif nonsense machines, “Tsukuba Series,” original musical instruments. And as an activity besides of Maywa Denki, Novmichi announces “Edelweiss Series,” flower-motif object art. Although Maywa Denki is known and appreciated as an artist, its promotion strategies are full of variety: exhibition, live stages, performances, producing music, videos, writing, merchandising toys, stationery, and electric devices. As Novmichi is still looking for a new scheme for a different approach to the public, Maywa Denki now in earnest begins to extend its activities to overseas, holding exhibition in over the world.
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source: otamatone

Otamatone creator Maywa Denki is an art unit formed in 1993 by two brothers, Masamichi and Nobumichi Tosa. Art unit is named after a company their father Maywa Denki Ltd in Ako city. Company produced accessories of screens for Toshiba and Matsushita Elektric. After while company grew into a medium-sized at peak. Factory doors were closed in 1979 due to the oil-shock. After 14 years was the name resurrected by Tosa’s sons Nobumichi and Masamichi. Since then they attempt to get their activities beyond the classical art, describing their works as “products,” and their live performances as “product demonstrations”. A typical Maywa Denki´s element is wearing blue work uniforms of Japanese electric stores.

Maywa Denki have three product lines: “Naki” series – nonsense objects done in a fish motif, “Edelweiss” – arty objects done in a flower motif; and “Tsukuba” – their line of musical instruments. Their onstage musical instruments include one that resembles the mating of a xylophone and a helicopter, a robot rigged to play guitar, and various strange percussion instruments. Maywa Denki made their first album in 1997 for Sony. In 2001, Masamichi retired at the age of 35, and succeeded his brother as president of the company.