OGILVY & MATHER

Gregor Samsa (from The Metamorphosis) reading One Hundred Years of Solitude by Gabriel Garcia Marquez

source: mymodernmet

How would the stories in classic fairytales and works of fiction have turned out if the protagonist read one of these suggested books? Would Alice have actually enjoyed staying in Wonderland? Would Little Red Riding Hood have empathized with the wolf? Hard to say.

What we do know is that these thought-provoking and beautifully made photo manipulations involved a team of people including illustrator Ricardo Salamanca. They were made for Gandhi’s Bookstore and come with the tagline: Find Your Book.
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source: desiluminancia

A marca mexicana de livrarias Gandhi fez uma campanha divertida chamada Encontre o seu Livro, em que personagens célebres do mundo da literatura estão lendo suas histórias favoritas.
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source: elpoderdelasideas

¿Qué sucedería si personajes de libros famosos escogieran una obra literaria? que veríamos a Caperucita Roja leyendo el Lobo Estepario, y a Alicia en el país de las maravillas leyendo LSD. Me gusta la idea sobre todo la ilustración de Ricardo Salamanca.