A giant rail construction with an organically spiral-shaped spatial structure is put up in the exhibition space. Rolling on that rail are countless balls with built-in full-color LEDs and communication devices. From terminals set up inside the venue, visitors can send commands to the balls to control the timing and coloration of their blinking, and thereby draw three-dimensional afterimage in the air. Through the fusion of a minutely designed rail construction and communication control technology, an unprecedented form of spatial expression was realized in the form of a flexible “light structure“.
FILE SÃO PAULO 2025: SYNTHETIKA – Parceria IED
Surfaces
IED Partnership
FILE SÃO PAULO 2025: SYNTHETIKA – Art and Technology – LED SHOW
Electronic Language International Festival
Surfaces – Brazil
Concrete beams, glass, brick walls, cement… Buildings are built to last, to withstand time. LED screens, on the other hand, thrive on the light they emit—they turn on, blend, and fade. They are ephemeral. When a building is clad in LEDs, the permanent and the transient meet, between what already is and what might become. In the iconic FIESP building on Avenida Paulista, surface design transforms architecture into a field of experimentation. There, students from IED SP explore new possibilities for this building’s existence, redefining the structure through animated light and design.
BIO
Students of the Bachelor’s degree in Graphic and Digital Design at the Istituto Europeo Di Design (IED SP) have come together to create a collective work of animations inspired by surface design, its redefinition, and media materialization, seeking to explore language for visual communication projects. IED is an international training and research network in Design, Fashion, Visual Communication, and Creative Management.