Electroland

Aurora

Electroland

source: highlike

Work: Aurora, El Segundo, California Electroland designed and constructed the new interactive lobby experience of DirecTV. 47,000 LED RGB light nodes are diffused by 600 curved plastic panels. When the goddess Aurora appears on a large array of HD video screens in the rear, visitors are tracked and their tracking color contributes to the overall video show. This interactive light and sound project was realized with extensive use of parametric modeling computer modeling and CNC fabrication. Unique software was created to map video files into 3-D space. 2013Aurora, El Segundo, California Electroland designed and constructed the new lobby experience of DirecTV. 47,000 LED RGB light nodes are diffused by 600 curved plastic panels. When the goddess Aurora appears on a large array of HD video screens in the rear, visitors are tracked and their tracking color contributes to the overall video show. This interactive light and sound project was realized with extensive use of parametric modeling computer modeling and CNC fabrication. Unique software was created to map video files into 3-D space. 2013.
Photographer: Cameron McNall- Electroland
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source: appliedesoterics

A major installation that was designed, built and programmed by Electroland as the entrance for a large media company. My role included writing thousands of lines of code, overseeing the development and installation of tens of thousands of LEDs and 4.7 MILES of cables, generating hundreds of pages of schematics and instructions, developing content templates for multiple teams of artists, research, testing and installation of obscure broadcast and industrial automation systems, and working on the immersive and interactive show/experience. Features include two separate, purpose-built machine vision systems, and show control and interaction systems designed for stadium-sized concert venues. Construction of this project was made possibly by detailed computer drawings that were directly translated into thousands of CNC’d metal and plastic parts. Many more details will be released after the official opening- stay tuned.
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source: electroland

Electroland LLC was founded in 2001 by Principal Cameron McNall and Partner Damon Seeley. The work of Electroland has received wide notice for its conceptual strength and originality, and has been featured at the Museum of Modern Art in New York and the Cooper Hewitt National Design Museum Triennial in New York.

Principal Cameron McNall is an architect. He received a Master of Architecture from the Harvard University Graduate School of Design in 1985 and a Bachelor of Arts degree in Design from UCLA in 1978. In architecture he received the Rome Prize in Architecture, two AIA Brunner Grants, a New York Foundation for the Arts Architecture Fellowship, and the Young Architect Award of Architectural League of New York. As a sculptor and installation artist he was awarded the City of Los Angeles COLA Fellowship, the California Arts Council New Genres Fellowship, the Augustus Saint-Gaudens Sculpture Fellowship, the National Endowment for the Arts Fellowship in Sculpture, and the PS#1 Studio Artist Fellowship. His films have been shown in more than thirteen countries in over thirty festivals and have received many prestigious awards.

Damon Seeley has broad experience as an art director, interaction designer, technical director and producer for design and media-arts projects. He holds a Bachelor of Arts degree in Design and Media Arts from UCLA. Prior to Electroland, Seeley worked with Rebecca Allen on the Emergence Virtual World project at UCLA with George Legrady on projects at the Museum of Contemporary Art in Los Angeles and the Siemens Cultural Program in Munich, Germany.